A TEREA pack holds 20 sticks, and a TEREA carton holds 10 packs, so one carton is 200 sticks. That is the same for every origin Buy Terea Dubai stocks, from Indonesia to Japan. What changes between origins is the flavour range, the language on the pack and the price, from AED 120 to AED 205 per carton.
Pack and stick counts come from IQOS UAE and from the product details on this site. Stock and prices are from this site on 21 October 2026; prices are per carton of 10 packs, 200 sticks.
Key facts
- Sticks per pack: 20 TEREA sticks, which IQOS calls SMARTCORE STICKS.
- Packs per carton: 10, so one TEREA carton holds 200 sticks.
- Same in every origin: all 113 TEREA cartons on this site, from 8 origins, are 10 packs of 20 sticks.
- How we sell it: by the carton only, from AED 120 (Indonesia) to AED 205 (Japan) per carton.
- One stick: up to 6 minutes or 14 puffs, whichever comes first, in an IQOS ILUMA i device, according to IQOS UAE.
- Works in: IQOS ILUMA and ILUMA i devices only.
Stick, pack and carton: what each word means
The three words describe the same product in different quantities:
- Stick: one TEREA tobacco stick, used once in an IQOS ILUMA or ILUMA i device.
- Pack: one box of 20 sticks. IQOS UAE states that one pack of TEREA for IQOS ILUMA contains 20 SMARTCORE STICKS.
- Carton: 10 packs together, 200 sticks in total. IQOS UAE calls this a 10-pack carton, or a bundle of 10 packs. It is the unit every TEREA listing on this site is sold in.
IQOS UAE says one TEREA stick in an IQOS ILUMA i device lasts up to 6 minutes or 14 puffs, whichever comes first, and that the way you puff changes how long it lasts. It also says the IQOS ILUMA i ONE gives up to 20 consecutive uses on a single charge, the same number as the sticks in one TEREA pack.
Does the carton size differ by origin?
No. Every TEREA carton on this site holds 10 packs of 20 sticks, whichever market it was made for. The origin changes three other things: the flavours in the range, the language of the health warnings on the pack, and the price. For how the ranges differ in taste, see TEREA origins compared.
| Origin | Cartons in stock | Pack warnings in | Per carton | Per pack |
|---|---|---|---|---|
| Indonesia | 23 | Indonesian | AED 120–125 | AED 12.00–12.50 |
| Kazakhstan | 14 | Kazakh, Russian | AED 125–130 | AED 12.50–13.00 |
| Uzbekistan | 14 | Uzbek | AED 125 | AED 12.50 |
| Kyrgyzstan | 10 | Kyrgyz, Russian | AED 125 | AED 12.50 |
| Switzerland | 8 | German, French, Italian | AED 156 | AED 15.60 |
| Italy | 11 | Italian | AED 180 | AED 18.00 |
| UAE | 11 | Arabic, English | AED 200 | AED 20.00 |
| Japan | 22 | Japanese | AED 205 | AED 20.50 |
The per-pack figure is the carton price divided by 10; we do not sell single packs. All 113 cartons were in stock on 21 October 2026.
What it means for UAE buyers
- Compare cartons with cartons. A TEREA carton price covers 10 packs. At Buy Terea Dubai that works out at AED 0.60 a stick for an AED 120 Indonesian carton and about AED 1.03 a stick for an AED 205 Japanese carton.
- The manufacturer’s price. IQOS UAE lists a recommended retail price of AED 20 for a single pack and AED 200 for a 10-pack TEREA carton.
- Free delivery. Buy Terea Dubai delivers free on orders from AED 300 and charges AED 30 below that. Two cartons from Switzerland, Italy, the UAE or Japan reach AED 300; from Indonesia, Kazakhstan, Uzbekistan or Kyrgyzstan it takes three.
For every carton price on one page, see the TEREA price list for Dubai.
Things people mix up
- “200 sticks” or “200 pack”: when a listing says 200, it means one carton of 200 sticks, not 200 packs.
- Box, pack, carton, bundle: a pack, which some people call a box, is 20 sticks; a carton is 10 packs. IQOS UAE also uses “bundle” for 10 packs, and its own online shop listed 2-pack and 3-pack bundles on 21 October 2026.
- TEREA and older IQOS devices: IQOS UAE warns not to use TEREA sticks in IQOS ORIGINALS or IQOS ORIGINALS ONE devices, as it may damage them. A TEREA carton needs an IQOS ILUMA or ILUMA i device; see our IQOS ILUMA devices.
What to order
If you are buying your first carton, three examples show the price range. TEREA Sienna Indonesia is one of the AED 120 cartons. TEREA Amber Kazakhstan costs AED 125 per carton. TEREA Amber UAE, made for the UAE market with Arabic and English warnings, costs AED 200 per carton. You can browse all TEREA sticks by flavour or origin.
How to order a TEREA carton
- Choose your cartons on this site, by origin or by flavour.
- Add them to your cart, or send the names to us on WhatsApp at +971 52 590 5493.
- Pay cash or card on delivery, or by a payment link on WhatsApp.
- Receive your order within 1 hour in Dubai, Sharjah and Ajman, or within 12 hours in the other emirates, between 7 am and 12 midnight.
Delivery fees and payment options are set out on delivery and payment.
Questions about TEREA packs and cartons
How many sticks are in a TEREA pack?
One TEREA pack holds 20 sticks. IQOS UAE states that one pack of TEREA for IQOS ILUMA contains 20 SMARTCORE STICKS.
How many packs are in a TEREA carton?
A TEREA carton holds 10 packs, which is 200 sticks. Every carton sold by Buy Terea Dubai is this size.
Does the carton size differ by origin?
No. All 113 TEREA cartons on this site, across 8 origins, hold 10 packs of 20 sticks. The origin changes the flavours, the language of the warnings on the pack and the price.
Can I buy a single TEREA pack?
Buy Terea Dubai sells TEREA by the carton of 10 packs only. IQOS UAE lists a recommended retail price of AED 20 for a single pack and AED 200 for a carton.
Where can I buy a TEREA carton in Dubai?
Buy Terea Dubai, on Marasi Drive in Business Bay, takes orders on this site and on WhatsApp at +971 52 590 5493. You can pay cash or card on delivery, or by a payment link on WhatsApp.
How fast is delivery?
Buy Terea Dubai delivers within 1 hour in Dubai, Sharjah and Ajman and within 12 hours to the other emirates, between 7 am and 12 midnight. Delivery is free from AED 300 and costs AED 30 below that.
Sources. Manufacturer page checked 21 October 2026: IQOS UAE, Buy TEREA for IQOS ILUMA (sticks per pack, packs per carton, recommended retail prices, session length, ILUMA i ONE uses per charge, devices to avoid). Pack contents, warning languages, stock and prices from this shop on 21 October 2026.
Last updated: 21 October 2026
By the Buy Terea Dubai team
For adults 18 and over only. This product contains nicotine, which is addictive.